# AAMP Explorer

> IAB Tech Lab's AAMP: eight independently versioned repositories across three planes, what each one defines, and where the specification has holes.

AAMP has no single version. Each repository versions independently, which is stated policy in the hub README. A single AAMP version number does not resolve to any one artifact.

Known gaps in the specification: 7, listed on the homepage.

## Start here

- [What AAMP actually contains](https://aampexplorer.com/): repositories, versions, planes and gaps
- [Every component](https://aampexplorer.com/repos/): ranked by substance, not billing order

## Findings

- [What does AAMP stand for?](https://aampexplorer.com/what-does-aamp-stand-for/): Agentic Advertising Management Protocols, and the other expansions in the corpus
- [AAMP version matrix](https://aampexplorer.com/versions/): there is no single AAMP version
- [Price negotiation in AAMP](https://aampexplorer.com/negotiation/): the only quantified agent-negotiation model any advertising standard publishes

## Components

- [agentic-rtb-framework (v1.0-1-g7f48161)](https://aampexplorer.com/repos/agentic-rtb-framework/): The only specification here that is tagged and marked FINAL: a v1.0 prose document, a protobuf contract, Go and Rust implementations, and five worked request samples.
- [iab-agentic-primitives (v0.5.0-1-g2fc7029)](https://aampexplorer.com/repos/iab-agentic-primitives/): The wire contract both reference agents pin: 48 versioned JSON Schemas for the shared objects and the request/response protocol, plus an OpenAPI document. Its own README opens with WORK IN PROGRESS — NOT YET RELEASED.
- [seller-agent (v2.4.1)](https://aampexplorer.com/repos/seller-agent/): The largest machine-readable surface in the corpus: an OpenAPI 3.1 document with 74 paths carrying 87 operations, 91 component schemas, a changelog, and tags through v2.4.1. Its prose guides contradict the OpenAPI and each other.
- [agentic-audiences (106ebd6)](https://aampexplorer.com/repos/agentic-audiences/): A readable draft and a detailed embedding taxonomy, described by its own README as LiveRamp's initial proposal. The schema that would connect it to the rest of AAMP is a zero-byte file, and so are the two example payloads and the roadmap.
- [agentic-direct (915bda9)](https://aampexplorer.com/repos/agentic-direct/): One real artifact inside a demo: opendirect.json, a manifest of 40 OpenDirect, AdCOM and OpenRTB object definitions. Its README calls that file an OpenAPI spec twice, the file has no openapi key, and the MCP server it feeds answers every tool call with generateMockResponse.
- [buyer-agent (v2.3.0-24-g0c3a154)](https://aampexplorer.com/repos/buyer-agent/): 58 files of documentation, the largest prose set in AAMP, over an OpenAPI that describes only the buyer's own 13 inbound paths. The buyer-to-seller protocol it implements is specified somewhere else.
- [AAMP (3b20e67)](https://aampexplorer.com/repos/AAMP/): A 270-word README. It lists six of the eight repositories, omits the wire contract, and gives an expansion of the acronym that two of the repositories it lists contradict.
- [registry-agent-example (1ff8dda)](https://aampexplorer.com/repos/registry-agent-example/): A 22-line agent that points an MCP client at the registry defined in agent-registry, a repository outside AAMP.

## Optional

- [Full text corpus](https://aampexplorer.com/llms-full.txt): every component page as one markdown file
- [AdCP Explorer](https://adcpexplorer.com/): the other agentic advertising stack
- [IAB Tech Lab AAMP](https://iabtechlab.com/standards/aamp-agentic-advertising-management-protocols/): the official landing page