AAMP component · specification

agentic-audiences

agentic-audiences is an AAMP specification repository from IAB Tech Lab. Draft embedding-exchange specification and taxonomy, contributed by LiveRamp, with a scoring service and a Prebid RTD example.

Source: IABTechLab/agentic-audiences

Version: untagged (106ebd6)
Commit: 106ebd64
Kind: specification
Substance: partial
Listed in the hub README: Yes

agentic-audiences on 12 August 2026: version, kind, substance grade and hub listing. Substance is an editorial grade rather than a measurement, on the ranking test.

What this repository defines

1 object definition. A readable draft and a detailed embedding taxonomy, described by its own README as LiveRamp's initial proposal. The schema that would connect it to the rest of AAMP is a zero-byte file, and so are the two example payloads and the roadmap.

The objects, field by field

These come from the schema and interface files this repository checks in, under the names the source files use.

EmbeddingExchangeMessage 11 fields

EmbeddingExchangeMessage fields — 11 fields, 6 required
Field	Type	Required
`spec_version`	string	required
`message_id`	string	required
`timestamp`	string	required
`producer`	object
`model`	object	required
`context`	object	required
`identity`	object
`consent`	object
`security`	object
`embeddings`	object[]	required
`extensions`	object